Beyond Benchmarks 2020

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About the Report

The Beyond Benchmarks report surveys the current landscape and takes a deep dive into the latest labor market and higher education trends. This report uncovers the factors shaping prospective student behavior, demands, preferences, and the very future of higher education.

What's in the Report?

At the start of 2020, no one could have predicted the impact of the coronavirus. In just a few months, it pushed higher education temporarily online, altered the trajectory of the labor market, and forced institutions to rethink their strategic plans. This in-depth analysis of the current labor market and higher education landscape can help institutions assess their priorities and build strategies for the future. 


You'll learn:

  • Gaps in the Job market exposed by the economic downturn - and how schools can help fill those gaps
  • The impact of the coronavirus on workers' views on job security and future education plans
  • The outlook for the employment market over the next 12 months
  • How the coronavirus impacted Summer 2020 enrollments
  • Student modality and campus proximity preferences
  • How the coronavirus has changed prospective student research  and engagement behavior

      ...and much more!

The New State of the Enrollment Management Landscape